/Kering Group HQ

Kering Group promotes modern, authentic, and genuine luxury that enables everyone to express his or her unique personality. The company’s mission is to enable its brands to set new limits of their creative expression while crafting tomorrow’s luxury in a sustainable and responsible way. The Kering Group HQ expresses the brand identity through tectonic tension and refined craftsmanship. The tectonic tension of two contrasting systems – heavy masonry and lightweight steel frame construction, focusing on the cuts and assemblages of elements in different scales, transparencies and uses.

Ikea is a brand which is known for its modular and effortless assembled furniture, its flat pack system ensures easy transportation from storage to homes, making it accessible for everyone. What does it mean do translate Ikeas ambitions into architecture? Let’s envision a headquarters that embodies flexibility. A structure where spaces can seamlessly be disassembled, flat packed, and transported to a new location. Picture a scenario where, on a different day, packages arrive, effortlessly extending the building to adapt to the changing needs of the moment. After all, a headquarters is not just a static structure but a living entity, and must evolve over time, responding to innovation and overcoming daily challenges. The concept of assembly and disassembly is visible through the exposed structure, as well as the intricate layering and stacking of its elements.